Susan Doktor is a journalist, business strategist, and principal at Branddoktor LLC.
Susan, also known as the "Brand Doktor", writes on a wide range of topics including finance, marketing, technology, and government affairs. Follow her on Twitter @branddoktor.
If you’re still open for business, kudos to you. But even if you’re not, there’s still hope.
The global pandemic brought with it an economic decline steeper than any we've seen in a generation. A record number of businesses have folded under the crushing challenge. A study by Yelp found that businesses closed at a rate of 800 per day between April and September 2020. Small businesses and the restaurant, hospitality, and leisure and entertainment industries were disproportionately affected, but few economic sectors have escaped unscathed by the pandemic.