Content Relations Manager and Creative at Packlane
A content creative with a few hours to spare, I try to help unpack creativity in entrepreneurs and give them freedom to design and present their brand. On a great day, you'll find me tucked away reading a good book on one hand and a cup of coffee on the other.
First impressions matter. And when it comes to selling a product, it matters a whole lot more.
That first impression can decide whether you’ll be able to convert a potential customer into an actual buyer.
Some research suggests that it only takes one-tenth of a second to form an opinion on someone or something. Depending on which study you look at, a first impression is formed between 7 to 15 seconds of meeting someone or encountering something new.
Companies can use this information to create a great brand experience through custom packaging.