First impressions matter. And when it comes to selling a product, it matters a whole lot more.
That first impression can decide whether you’ll be able to convert a potential customer into an actual buyer.
Some research suggests that it only takes one-tenth of a second to form an opinion on someone or something. Depending on which study you look at, a first impression is formed between 7 to 15 seconds of meeting someone or encountering something new.
Companies can use this information to create a great brand experience through custom packaging.