With 750 million active users (as of July 2011 - source), Facebook has become a must for businesses to establish a presence.
In addition to being able to target specific demographics through Facebook advertising, more and more businesses are taking advantage of Facebook Pages.
A Facebook Page is a page for businesses, organizations, or special interests that can be created from any normal Facebook Account. It's a way for your business or organization to connect to potentially millions of Facebook users and showcase your company, product, or idea.
Setting up a Facebook Page is easy and it's free. Facebook offers many tools to track interactions with your page to measure its effectiveness. Facebook also offers control over how users can interact - from allowing any users to post anything to giving you complete control over who can post what type of content to your wall.
Facebook includes the ability for you to set a specific landing page for visitors to your page so that they don't necessarily have to go straight to the wall.
It's important to remember that your Facebook Page should be used as a public relations tool to keep your audience informed of what's going on with your business or organization.
The type of business or organization your page is setup for has a major impact on the type of information you should provide on your Facebook page. Let's look at a few examples:
Most Importantly - don't use your business or organization Facebook Page to go on personal rants or to put out any kind of information that you wouldn't want broadcast from your Website or to your customers in person. Keep your posts professional and on topic with what your Page is promoting.
There are several ways you can increase your Page's activity without having to spend a penny. Below are a few easy tips to get started.
Remember - the more your customers are thinking about you, the better chance they will decide to use you when they are looking for your product or service!