Changes coming with the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (CCPA) is a new data privacy law which applies to certain businesses whom collect personal information from California residents. The new law goes into effect on January 1, 2020. Even if your business is not located in California, some of your visitors might be.
Google recently released an announcement about changes to its existing data protection terms by offering service provider terms under CCPA. The service provider terms will be available with new tools which allow its partners to enable restricted data processing.
Restricted data processing, which operates differently across Google's products, is intended to help advertisers and partners prepare for the upcoming changes with the California Consumer Privacy Act.
Some products will automatically implement the new policies while other products will require action to enable restricted data processing.
Google also announced it will act as the CCPA service provider for its products in terms of data processed while restricted data processing is enabled.