Chesapeake Bay ENT New Location Campaign
Dr. Scott Saffold, along with the staff at Chesapeake Bay ENT (CBENT), provide state-of-the-art medical care in the fields of otolaryngology, sinusitis treatment, and head and neck surgery. Insercorp has worked with Dr. Saffold and Chesapeake Bay ENT since 2008, using ChesapeakeBayENT.com as an educational tool and resource for new and existing patients.
In May 2016 Dr. Saffold and the team at Chesapeake Bay ENT opened the Suffolk practice to conveniently serve patients in the Western Tidewater area with an office near the Obici Hospital. Chesapeake Bay ENT utilized Insercorp’s integrated marketing services to promote the opening of the new location and entry into the Suffolk market.
Insercorp leveraged relationships with the local newspaper to launch a multimedia campaign announcing the new location. The campaign included print and web ad design and placement in addition to direct mailers, tri-fold brochures, and a new section on the Chesapeake Bay ENT website specifically for the new Suffolk office.
The print ad designs were featured in the Suffolk News-Herald Newspaper and the web ads were featured on SuffolkNewsHerald.com during the month of June.
Visit ChesapeakeBayENT.com to learn more.
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